When your customer needs to contact you, do they know how? You have links all over your web site for contacting your sales department. You have phone numbers on your product packaging for product information. Unless you have also added a product support web link or a phone number, the sales department has to deal with customer support problems. Not very efficient, is it? Yet, that very scenario happens time and time again.
Knowing where and how your customers look for customer support information, you can place your important contact information in the right places so your sales staff does not get customer support requests.
There is a simple list of about ten different places customers go for contact information. Each is unique in how a customer views it and uses it.
One place is on their receipt. But don't think you can place that information just anywhere. The first contact information they find, they will use. Therefore, place your support contact information as near to the top of your receipts as possible. The receipts could be printed receipts or email receipts. No matter what type, the location is key.